Our Core Values
African Response is built on a solid set of core values which guide the way we work with each other and various stakeholders.
Our core values are Integrity, Courage, Commitment, Insight, Partnership and Collaboration.
Our Membership
African Response is a member of:
SAMRA
ESOMAR
Our Team
African Response boasts a team with over 100 years of combined experience and pride ourselves because:
We are driven to help organisations make informed and insights-driven business decisions.
We work with like-minded clients, suppliers and partners to drive the transformation agenda in the country.
We thrive in dealing with the unknown, the unpredictable as we are curious in nature.
What We Do
RESEARCH
We follow a methodical investigation to uncover facts and develop actionable plans.
INSIGHTS
Clear and deep understanding of people as well as markets and business dynamics.
STRATEGY AND ADVISORY
We focus on helping organisations, brands and businesses to make informed and fact-based decisions
How We Do IT
We do not believe in one size fits all thinking. Instead we employ a wide range of approaches, methodologies, techniques and solutions to address our client needs and requirements.
We fuse traditional and non-traditional research methods and thought leadership ENABLED by technology and INSPIRED by our Afro-Centric and Entrepreneurial flair. We have the flexibility to conduct research anywhere in the country and the rest of Africa through a single point of contact in South Africa.
Our Experience
- Financial Services
- Public Services
- Retail
- Media
- Medical & Health
- Automotive
- Consumer Goods
- Telecommunications
ABOUT OUR COMPANY
African Response is an independently owned insights company in South Africa since 2003. We help organisations make informed decisions through a deep understanding and appreciation of people, markets, industry and business dynamics. We offer Research, Insights and Strategy. We have the flexibility to conduct research anywhere in Africa through a single point of contact in South Africa with offices in Johannesburg.