Our Core Values

African Response is built on a solid set of core values which guide the way we work with each other and various stakeholders. Our core values are Integrity, Courage, Commitment, Insight, Partnership and Collaboration.

Our Membership

African Response is a member of:

Our Team

African Response boasts a team with over 100 years of combined experience and pride ourselves because:

We are driven to help organisations make informed and insights-driven business decisions.

We work with like-minded clients, suppliers and partners to drive the transformation agenda in the country.

We thrive in dealing with the unknown, the unpredictable as we are curious in nature.


What We Do


We follow a methodical investigation to uncover facts and develop actionable plans.


Clear and deep understanding of people as well as markets and business dynamics.


We focus on helping organisations, brands and businesses to make informed and fact-based decisions

How We Do IT

We do not believe in one size fits all thinking. Instead we employ a wide range of approaches, methodologies, techniques and solutions to address our client needs and requirements.

We fuse traditional and non-traditional research methods and thought leadership ENABLED by technology and INSPIRED by our Afro-Centric and Entrepreneurial flair. We have the flexibility to conduct research anywhere in the country and the rest of Africa through a single point of contact in South Africa.

Our Experience

  • Financial Services
  • Public Services
  • Retail
  • Media
  • Medical & Health
  • Automotive
  • Consumer Goods
  • Telecommunications


In 2011, African Response launched a groundbreaking survey, blowing the lid off the lucrative and influential STOKVEL market – the “hidden economy”.

Since then African Response has been tracking and monitoring the STOKVEL landscape and dynamics and can confirm that STOKVELS are here to stay.

Based on the 2018 survey, a third of the South African adult population are members of a stokvel, making R49.5 billion contribution to the South African economy. Do you want to know more?



Contact Information

Location:The Campus, Wrigley Field Building, Ground Floor
57 Sloane Street, Bryanston 2021
Phone:+27 11 745 2011
Hours:Mon to Fri 8am to 5pm


About our company

African Response is an independently owned insights company in South Africa since 2003. We help organisations make better and informed decisions through a deep understanding and appreciation of people, markets, industry and business dynamics. We offer Research, Insights and Strategy. We have the flexibility to conduct research anywhere in Africa through a single point of contact in South Africa with offices in Johannesburg.

Contact Us

The Campus, Wrigley Field Building, Ground Floor, 57 Sloane Street, Bryanston 2021


+27 11 745 2011