We go where others don’t dare

We develop relationships with Mzansi’s largest market segment

We authentically bring to light real insights

Our services

We employ a wide range of approaches, methodologies, techniques and solutions to address your needs and requirements through the following core services:

Market Research

We have the flexibility to conduct research anywhere in South Africa and work with partner agencies across the African continent.

Ongoing Insights

Our Knowledge Hub delivers on insights generation and pioneers thought leadership pieces on current events and trends in South Africa.

FINANCIAL EDUCATION

We’ve implemented Financial Education and Wellness programmes since 2020, with a special focus on the rural and township communities in South Africa.

Monitoring & Evaluation

We use our research skills and market insights to optimize how we Monitor and Evaluate Financial education programmes in terms of efficiency, effectiveness, relevance and impact.

WHO WE ARE

African Response is a specialist low- to middle-income market research and insights company in South Africa, with unparalleled access to the country’s most under-served and least-understood population.

That’s some 44-million South Africans. They are the majority, but their views and needs are rarely fully represented or understood in mainstream marketing, media, communications and advertising.

We are passionate and expert researchers with a fluent understanding of the cultural diversity, linguistic nuances, beliefs and practices that underpin life in low- to middle-income households in South Africa.