Research
We do not believe in one size fits all thinking. Instead we employ a wide range of approaches, methodologies, techniques and solutions to help our clients answer key research questions.
Research approach
Qualitative & Quantitative research methods
WE HELP ANSWER YOUR
PERTINENT QUESTIONS
Brand Health
- How is your brand performing vs competitors.
- What do people think of different brands in terms of perceptions/performance.
- What identity has your brand built.
- What can you do or stop doing to grow brand equity?
Communication / Advertising testing
- What communication/advertising elements work well for your brand.
- What elements need to be optimized / changed?
- How does the use of imagery and different languages impact on communication relevance and resonance.
- What messaging is most impactful to drive awareness, consideration and usage.
- How strong is your call to action.
Concept Testing
- Is your concept well understood and easy to understand by your target audience.
- Is your concept unique – does it clearly differentiate itself from what competitors are offering.
- Does your concept have a key selling point – is it strong enough to drive switching behaviour?
- Is your concept believable – in other words, your target audience trusts that the offering is possible.
Customer Experience/Satisfaction
- How do customers experience your customer journey?
- What works and does not work in the journey?
- What are the areas that need improvement
- How do customers currently experience your product / service / business across several touchpoints.
- How easy or difficult is it for customers when engaging with the business
Market Understanding / Consumer Profiling
- How well do you know your market?
- What are people looking for.
- Does your concept have a key selling point – is it strong enough to drive switching behaviour?
- What are their needs.
- Who are they /their life stage/experiences etc.
- What makes them tick.
- What are their challenges/expectations.
- What are they happy with.
Product Testing
- What does the target audience think of the product in its current form – likes, dislikes.
- How is the product rated across various metrics, e.g., appeal, likelihood to use / recommend / replace their current product, differentiation, relevance, resonance, etc.
- How are the different elements of your product rated (e.g., taste, appearance, smell, services, product offering, etc.)
- Who is the key target audience for your product.
Usage and Attitudes
- What products / services / brands are your target audience aware of.
- What products / services / brands is your target audience using – why are they using these, what are the triggers and motivating factors.
- What products / services / brands are your target audience considering – why? What needs are not currently met with their current products / brands / services.
Email: info@africanresponse.co.za
Phone Number(s): +2710 142 6269
WhatsApp: + 27 82 384 7456
Address: 1st Floor, Yellowwood House, Ballywoods Office Park, 33 Ballyclare Dr, Bryanston, Sandton, 2191
Trading hours: Mon – Fri, 8am-5pm