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Our Story

Whatever name you use to refer to the people of Mzansi, we are dedicated to bringing their realities, pain points, needs and wants, livelihoods, aspirations, motivations and what makes them tick to light. For us its about understanding PEOPLE as PEOPLE

We understand and appreciate the diversity, rich culture, different languages and dialects, vibey tribal nuances, beliefs and practices that shape and influence people in what they DO, SAY AND FEEL

Our TEAM

We are Driven, Passionate, and Different. We thrive in dealing with the unknown , the unpredictable as we are Curious in nature.

Our Mission

Partnering to Access, Engage and Serve the Majority!

We endeavour to help you serve South Africa’s largest market segment by uncovering and collecting insights about their realities and reflecting their behaviours, perceptions, opinions and views so that services, products and initiatives for this market are based on reliable and accurate insights from them.

Our VALUES

Our team is made up of people who have lived, experienced and continue to have strong ties with the Majority People of Mzansi. We are driven by the below VALUES

Integrity

We uphold honesty, transparency, respect and ethical behaviour in all our actions and decisions

Curiosity

We always have our fingers on the pulse to uncover hidden insights and realities for innovative solutions

connect-people

Partnership & Collaboration

We grow and extend our capacity and technical capabilities by partnering with industry experts

Authenticity

We tell real and unbiased stories to help make informed decisions with confidence

Client testimonials

“I enjoy working with the team. We are able to collaborate and share meaningful insights that are aimed at addressing the project objectives. The research will be used to implement an effective strategy that will be aimed at positioning our company’s Content offerings with the SA market.”
“AR went above and beyond to help us conclude the project. I'm grateful for their timeous delivery and openness when addition elements were required. These findings will input into the business case being developed for a new product development process”
“African Response is comprised of such a great team that is accommodative and flexible which is a key requirement in the everchanging landscape that requires research to be dynamic & agile. The research confirmed a lot of thinking around the area of focus and there is a lot more clarity as to how we can tackle this problem for the following year.”
African Response is the best research agency we have dealt with exceptional standards of operation. Keep up the good work!
African Response have fantastic team that is results driven!
Lovely people on the team, very engaged and interested .Gave us valued insights which we could incorporate into the advert with ease. Most important- we could go back to our client with more confidence that the advert was landing appropriately within their audience
I like your professionalism and attention to detail. Always a pleasure to work with the African Response Team.
It was great to work with the African Response team. Their management of the programme despite delays and challenges from other partners was handled with professionalism. Feedback was given regularly and timeously and when delays occurred, we were kept informed at all times. The feedback received from the team was valuable & informative and allowed us to remedy challenges during the course of the year which supported us to meet our targets for the full year.
Loved your work and working with your team
Results provide talking points for media conversations. Additional source of info to assist in understanding the consumer.
It was very good insights and some recommendations are already being implemented.
Turnaround time was good. Are using them again for another survey - so that speaks for itself.
So far the experience has been good. The team is patient with our challenges but they don't compromise on the output and what they need to deliver.

African Response is a proud affiliate of MatrixGroup

MatrixGroup is a Pan-African Integrated Marketing and Communications (IMC) holding company with a footprint in Johannesburg, Cape Town and Durban in South Africa with affiliate partners including East and West Africa. MatrixGroup partner with experienced local entrepreneurs, who are specialists in their field. African Response is a strategic research agency within this affiliation.

Email: info@africanresponse.co.za

Phone Number(s): +2710 142 6269

 WhatsApp:  + 27 82 384 7456

Address: 1st Floor, Yellowwood House, Ballywoods Office Park, 33 Ballyclare Dr, Bryanston, Sandton, 2191

Trading hours: Mon – Fri, 8am-5pm

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contact information

Email: info@africanresponse.co.za

Phone: +2710 142 6269

 WhatsApp: 27 82 384 7456

Address: 1st Floor, Yellowwood House, Ballywoods Office Park, 33 Ballyclare Dr, Bryanston, Sandton, 2191

Trading hours: Mon – Fri, 8am-5pm