To unearth insights to help organisations make informed and strategic decisions
To be an inclusive insights company in Africa
Our Core Values ▼
African Response is built on a solid set of core values which guide the way we work with each other, our customers and stakeholders. Our core values are Integrity, Courage, Insight, Commitment, Partnership & Collaboration.
We priorities client business through discipline and commitment to research ethics.
We strive to uncover working solutions through agility, flexibility and innovation.
We create ongoing win-win relationships with our stakeholders
We adhere to the moral principles of honesty, transparency and confidentiality.
We honor our obligation and commitment to deliver the best solutions. We treat people with utmost respect and empathy
We have the ability and intuition to understand and identify hidden challenges.
By listening to the voice of the market, we use their everyday life experience to deliver business solutions.
We tap into our “Indigenous and local knowledge” to uncover insights.
We go to where few dare by getting immersed in consumers’ world we always dare to dream BIG!
We challenge and stretch ourselves to continuously improve our offerings.
Partnership & Collaboration
We aim for lasting partnerships with clients in achieving their business goals.
We leverage on team member excellence/expertise?
An entrepreneur of note with over 25 years of experience in business, research, marketing and strategy.
An operations man with an eye for detail backed by over 25 years in the research industry.
Research and Analytics Director
A SAMRA Accredited Researcher with over 25 years in behavioral, social and business research for which he has won several awards.
Research and Insights Director
A closet psychologist who enjoys making sense of the quirks of human behaviour and is passionate about developing research talent.
Research and Insights Executive
An avid thinker whose creative mind is often disturbed by thoughts of logic.
A seasoned project manager who has great passion for research and marketing. With an open mind and heart for life, he is always ready to tackle new challenges.
A jack of all trades managing all admin things and as a trained chef, is not afraid to experiment.
A dream air hostess, wanting to travel the world. Living her dream as a researcher engaging people from all walks of life.
A qualitative researcher at heart, using her anthropology training to engage and understand people on different levels.
A Goddess with green fingers, poet and writer; a researcher and sociologist at heart.