Our Mission

To unearth insights to help organisations make informed and strategic decisions

Our Vision

To be an inclusive insights company in Africa

Our Core Values

African Response is built on a solid set of core values which guide the way we work with each other, our customers and stakeholders. Our core values are Integrity, Courage, Insight, Commitment, Partnership & Collaboration.


We priorities client business through discipline and commitment to research ethics.
We strive to uncover working solutions through agility, flexibility and innovation.
We create ongoing win-win relationships with our stakeholders


We adhere to the moral principles of honesty, transparency and confidentiality.
We honor our obligation and commitment to deliver the best solutions. We treat people with utmost respect and empathy


We have the ability and intuition to understand and identify hidden challenges.
By listening to the voice of the market, we use their everyday life experience to deliver business solutions.

We tap into our “Indigenous and local knowledge” to uncover insights.


We go to where few dare by getting immersed in consumers’ world we always dare to dream BIG!

We challenge and stretch ourselves to continuously improve our offerings.

Partnership & Collaboration

We aim for lasting partnerships with clients in achieving their business goals.
We leverage on team member excellence/expertise?

Our People

Meet the African Response team. A team of diverse backgrounds and expertise with over 100 years of combined experience. We are flexible, open minded, practical and passionate in whatever we do. We are driven to help organisations make informed and fact-based decisions.

Managing Director

An entrepreneur of note with over 25 years of experience in business, research, marketing and strategy.

Operations Director

An operations man with an eye for detail backed by over 25 years in the research industry.

Research and Analytics Director

A SAMRA Accredited Researcher with over 25 years in behavioral, social and business research for which he has won several awards.

Research and Insights Director

A closet psychologist who enjoys making sense of the quirks of human behaviour and is passionate about developing research talent.

Research and Insights Executive

An avid thinker whose creative mind is often disturbed by thoughts of logic.

Project Manager

A seasoned project manager who has great passion for research and marketing. With an open mind and heart for life, he is always ready to tackle new challenges.

Operations Administrator

A jack of all trades managing all admin things and as a trained chef, is not afraid to experiment.

Research Executive

A dream air hostess, wanting to travel the world. Living her dream as a researcher engaging people from all walks of life.

Research Executive

A qualitative researcher at heart, using her anthropology training to engage and understand people on different levels.