Privacy Policy for African Response


This privacy policy, (the “Policy”) describes our practices specific to the collection and use of personal information collected in the normal course of business (sales, marketing, and support), when participating in Insight Communities; Consumer Panels, or Research Surveys, as well as the collection of personal information related to staff, clients, and suppliers.

At African Response, accessible from , one of our main priorities is the privacy of our clients, suppliers, and staff information. This Privacy Policy document contains types of information that is collected and recorded by African Response and how we use it.

If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us.

About African Response

African Response is an independently owned insights company in South Africa since 2003. We help organisations make better and informed decisions through a deep understanding and appreciation of people, markets, industry, and business dynamics. We offer Research, Insights and Strategy and conduct research anywhere in Africa through a single point of contact in South Africa with offices in Johannesburg.


By using our website, you hereby consent to our Privacy Policy and agree to its terms.

What is Considered Personal Information

Personal information means information relating to an identifiable, living, natural person, and where it is applicable, an identifiable, existing juristic person, including, but not limited to:

  • information relating to the race, gender, sex, pregnancy, marital status, national, ethnic, or social origin, colour, sexual orientation, age, physical or mental health, well-being, disability, religion, conscience, belief, culture, language, and birth of the person;
  • information relating to the education or the medical, financial, criminal or employment history of the person;
  • any identifying number, symbol, e-mail address, physical address, telephone number, location information, online identifier, or other assignment to the person;
  • the biometric information of the person;
  • the personal opinions, views, or preferences of the person;
  • correspondence sent by the person that is implicitly or explicitly of a private or confidential nature or further correspondence that would reveal the contents of the original correspondence;
  • the views or opinions of another individual about the person; and
  • the name of the person if it appears with other personal information relating to the person or if the disclosure of the name itself would reveal information about the person.


Information we collect

The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information.

If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide.

When you register for an Account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number.

How we use your information

We use the information we collect in various ways, including to:

  • Provide, operate, and maintain our website
  • Improve, personalize, and expand our website
  • Understand and analyze how you use our website
  • Develop new products, services, features, and functionality
  • Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes
  • Send you emails
  • Find and prevent fraud

Data Recipients

We do not share your personal information with third parties, except in the following cases:

  • with your consent.
  • with affiliated and unaffiliated services providers that act on our behalf and under our instructions to help us operate our business (data processors).
  • in redacted or aggregated form that cannot be used to identify you personally.
  • if required or permitted by law, including as necessary to comply with the law, to protect the rights or safety of our website, other users, or third parties (e.g., for fraud protection and credit risk reduction purposes; for protecting and defending the rights or property of African Response, its customers, other users, or member of the public), or
  • with a buyer of all, or substantially all, our assets relating to a particular business line or division, or in connection with a merger, acquisition, reorganization, or restructuring.

Log Files

African Response follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and are a part of hosting services’ analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users’ movement on the website, and gathering demographic information.

Cookies and Web Beacons

Like any other website, African Response uses ‘cookies’. These cookies are used to store information including visitors’ preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users’ experience by customizing our web page content based on visitors’ browser type and/or other information.

Third Party Privacy Policies

African Response’s Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options.

You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers’ respective websites.

GDPR Data Protection Rights

We would like to make sure you are fully aware of all your data protection rights. Every user is entitled to the following:

The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service.

The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete.

The right to erasure – You have the right to request that we erase your personal data, under certain conditions.

The right to restrict processing – You have the right to request that we restrict the processing of your personal data under certain conditions.

The right to object to processing – You have the right to object to our processing of your personal data under certain conditions.

The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

Children’s Information

Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity.

African Response does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.

Our Clients

Some of the sites allow clients to engage directly with and gain valuable insight from their customers. Any data collected by our clients, via these sites, is governed solely by their own privacy policies. If you have any questions or concerns about our client’s use of your personal information, please contact them directly using the contact information provided within their privacy policy which can be found on the relevant Site

Your choices and rights

You have a variety of choices regarding which personal information we may collect, process, and use. Wherever reasonably practical, we will provide you with the ability to use the features of a site without submitting personal information to us. Some areas of our site, such as registration forms, questionnaires and other submissions pages require you to provide accurate and up to date personal information and your choice is to not use such areas and features.

Keeping you notified

You can contact us, in the following ways, to request that we update, correct, or stop using your personal information, or to find out what personal information we have collected about you:

Email Communications:

  • you may opt-out of receiving marketing and other promotional emails from us at any time by contacting us directly at
  • members of our Insight Community Panel, can opt-out of participating by using the “Unsubscribe” links embedded in emails, or by using the “Unsubscribe” option available on member pages.
  • some emails are transactional in nature, including emails we send to our clients regarding the services they have purchased. These emails do not provide the ability to opt-out.
  • Web Monitoring – if you wish to browse any of our Sites without being tracked by cookies, there are several options available to you depending on the specific type of opt-out you wish to perform. More detail on this can be found in the section in this policy called “Cookies”.
  • Data Access, Correction and Deletion – you may request access to your personal information to confirm that it is in our possession, to ensure that it is accurate and to make corrections, or to request that it be removed / anonymised. We will respond to your request as quickly as possible and will need to verify your identity before providing you with access to the personal information we hold about you. In some cases, we may be unable to accommodate your request if we are unable to verify your identity, if we are prohibited by law, if disclosure would result in the disclosure of the personal information of others, or if the request is unreasonable or impractical. If we are unable to process your request for these or any other reasons, we will provide you with an explanation of the reason for denial, and you will be permitted to request a review. All requests for information should be sent by email to


African Response and its partners have implemented sound safeguards and precautions to protect your personal information, including technical and organisational measures against unauthorised access, improper use, alteration, unlawful or accidental destruction, and accidental loss.

Contact us

 African Response’s Privacy Officer is responsible for monitoring and enforcing compliance with this Privacy Policy. Should anyone have any questions regarding this Policy, they can contact the Privacy Officer by email at or by mail at:

Attention: Privacy Officer

PO Box 725



You may also contact African Response at any of the numbers listed at


General Maintenance

African Response has appointed a Privacy Officer who is responsible for monitoring and enforcing compliance with this Policy. Should anyone have any questions regarding this Policy, you can contact the Privacy Officer:

  1. by email at: OR
  2. telephonically at any of the numbers listed at

Policy Changes

We may change the terms of this Policy at any time and at our sole discretion so please review it periodically.