OUR SERVICES

OUR CORE SERVICES

Research

We follow a methodical investigation to uncover facts and develop actionable plans.

Insights

Clear and deep understanding of People, Markets and Business dynamics.

Strategy and Advisory

We focus on helping organisations, brands and businesses to make informed and fact-based decisions.

WHAT WE DO

We do not believe in one size fits all thinking, instead we employ a wide range of approaches, methodologies, techniques and solutions to address our client needs and requirements. We fuse traditional and non-traditional research methods and thought leadership ENABLED by technology and INSPIRED by our Afro-Centric and Entrepreneurial flair. We have the flexibility to conduct research anywhere in the country and the rest of Africa through a single point of contact in South Africa with offices in Johannesburg.

HOW WE DO IT

We use both Qualitative and Quantitative research methods to unearth and uncover insights which are used to inform and shape strategies.

Qualitative Research

Focus group discussions

In-Situ group discussions

Stokvel group discussions

In-depth Interviews

Ethnographic immersions

Quantitative Research

Telephonic interviews [CATI]
Face to face interviews [CAPI]
Online surveys
Community panel surveys
Omnibus surveys

OUR SERVICES

Research

  • Customer Satisfaction
  • Customer Experience
  • Concept Testing
  • Brand Health
  • Segmentation
  • Product Testing
  • Market Understanding
  • Communication Testing
  • Usage and Attitudes
  • Employee engagement
  • Perception studies

Insights

  • Afrocentric Human centered design for deeper understanding of people, markets and business dynamics.
  • Indigenous knowledge
  • Stokvel trends and dynamics

Strategy

  • Advisory services
    Programme Monitoring and Evaluation
  • Strategy development and facilitation

About our company

African Response is an independently owned insights company in South Africa since 2003. We help organisations make better and informed decisions through a deep understanding and appreciation of people, markets, industry and business dynamics. We offer Research, Insights and Strategy. We have the flexibility to conduct research anywhere in Africa through a single point of contact in South Africa with offices in Johannesburg.

Contact Us

The Campus, Wrigley Field Building, Ground Floor, 57 Sloane Street, Bryanston 2021

info@africanresponse.co.za

+27 11 745 2011