Our Core Services


We follow a methodical investigation to uncover facts and develop actionable plans.


Clear and deep understanding of People, Markets and Business dynamics.

Strategy and Advisory

We focus on helping organisations, brands and businesses to make informed and fact-based decisions.

What we do

We do not believe in one size fits all thinking, instead we employ a wide range of approaches, methodologies, techniques and solutions to address our client needs and requirements. We fuse traditional and non-traditional research methods and thought leadership ENABLED by technology and INSPIRED by our Afro-Centric and Entrepreneurial flair. We have the flexibility to conduct research anywhere in the country and the rest of Africa through a single point of contact in South Africa with offices in Johannesburg.

We follow a simple process:

How we do it

We use both Qualitative and Quantitative research methods to unearth and uncover insights which are used to inform and shape strategies.

Qualitative Research

Focus group discussions
In-Situ group discussions
Stokvel group discussions
In-depth Interviews
Ethnographic immersions

Quantitative Research

Telephonic interviews [CATI]
Face to face interviews [CAPI]
Online surveys
Community panel surveys
Omnibus surveys

Our solutions


  • Customer Satisfaction
  • Customer Experience
  • Concept Testing
  • Brand Health
  • Segmentation
  • Product Testing
  • Market Understanding
  • Communication Testing
  • Usage and Attitudes
  • Employee engagement
  • Perception studies


  • Afrocentric Human centered design for deeper understanding of people, markets and business dynamics.
  • Indigenous knowledge
  • Stokvel trends and dynamics


  • Advisory services
  • Programme Monitoring and Evaluation
  • Strategy development and facilitation

Our Clients

We work across different industries and sectors:

Core Sectors: Financial Services, Public Services, Retail, Media, Medical & Health.

Other Sectors:
Telecommunications, Consumer Goods, Legal, Automotive, Manufacturing.