OUR SERVICES

OUR SERVICES

Research

Advert/Campaign Testing
Brand Health
Communication Testing
Concept Testing
Consumer Profiling
Customer Experience
Customer Satisfaction
Fan Engagement
Market Understanding
Perception studies
Product Testing
Segmentation
Usage and Attitudes

Insights

Afrocentric Human centered design for deeper understanding of people, markets and business dynamics.
Bringing indigenous knowledge to light
Circular Economy dynamics
Informal Trade dynamics
South African Rural dynamics
South African Township dynamics
Stokvel trends and dynamics

Strategy

Programme Monitoring and Evaluation [M&E]
Consumer Financial Education [CFE]
Sponsorship Evaluation and Sponsorship Selection
Financial Literacy Material Development

WHAT WE DO

We do not believe in one size fits all thinking, instead we employ a wide range of approaches, methodologies, techniques and solutions to address our client needs and requirements. We fuse traditional and non-traditional research methods and thought leadership ENABLED by technology and INSPIRED by our Afro-Centric and Entrepreneurial flair. We have the flexibility to conduct research anywhere in the country and the rest of Africa through a single point of contact in South Africa with offices in Johannesburg.

HOW WE DO IT

We use hybrid research methods and approaches powered by cutting edge technology to unearth and uncover insights real time.

Qualitative Research

Central venue group discussions
Virtual group discussions
Indepth Interviews [IDIs]
Ethnographics Immersions
Stokvel group discussions
WhatsApp engagements
Social media analysis
Desktop research
Friendship pairs
Super group discussions
Digital diaries
ShopAlongs

Quantitative Research

Telephonic interviews [CATI]
Face to face interviews [CAPI]
Online surveys
Community panel surveys
Omnibus surveys
Bespoke community panel

About our company

African Response is an independently owned insights company in South Africa since 2003. We help organisations make better and informed decisions through a deep understanding and appreciation of people, markets, industry and business dynamics. We offer Research, Insights and Strategy. We have the flexibility to conduct research anywhere in Africa through a single point of contact in South Africa with offices in Johannesburg.

Contact Us

The Campus, Twickenham Building, Ground Floor, 57 Sloane Street, Bryanston 2021

info@africanresponse.co.za

+27 11 745 2011