BRYANSTON – A groundbreaking survey launched last week by the most local global research company, African Response, has blown the lid off the lucrative and influential stokvel market. According to AMPS 2011, 40% of the South African population currently belong to a Stokvel.
“Given this potential, African Response sought to quantify this market in terms of size and value as well as shed some light on attitudes and behaviours. To this end, we conducted a nationwide survey with over 2 000 stokvel members” states Mamapudi Nkgadima, Managing Director of African Response.
African Response Stokvel press release _Final