Omnikasie
How well do you undertsand the Black Middle Class?
African Response’s newly-launched Omnikasie survey can help you to effectively reach that vital but exceedingly misunderstood black middle class. The vibrancy, energy and chaos of the townships has had a long-lasting influence on this black middle class. Understanding the township is a key
The challenge is on… to create marketing messages that are based on a real knowledge of this market. African Response understands this market and knows the territory. Our OmniKasie survey will deliver that understanding and unlock the door to this crucial market.
PAX
What are the most influential consumers in Africa going to do next?
The future currency for upscale audiences will reveal the ever-changing realities of media coverage and consumption trends.
The Synovate PAX survey has been tracking media, prosperity and influence since 1997. This survey of business leaders and affluent consumers began in 11 markets across the Asia Pacific region - Singapore, Hong Kong, Korea, Malaysia, Thailand, Indonesia, Philippines, Taiwan, India, Australia and Japan. As of January 2004, Synovate PAX has also been covering the UAE and Saudi Arabia. African Response is now offering this survey in Africa.
African Response is about to open a continuous dialogue with affluent adults, business decision makers and top management in South Africa to find the answers to these questions:
- What business decision makers read and watch?
- How have regional and world events affected media consumption?
- Which products have been embraced by innovators and early adopters?
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