African Response is able to offer you:

• Extensive capabilities in both qualititative and qualitative research
• Custom, ad-hoc and tracking research
• Data collection using CAPI, CATI, HAPI or online surveys
• Mystery shopping
• Media research
• Brand analysis
• Data mining

African Response has recently entered into a partnership with Trade Routes. Trade Routes provides the information and insights you need to understand the independent traders and shoppers and respond more effectively and competitively.

Data Collection Capacity

Face-to-face interviewing: (pen-and-paper) 5 000 per month

CATI: 60 000 per month (144 stations)

CAPI: 4 000 per month (101 notebooks and 60 HAPI palmtops)

Mystery shopping: Up to 1 000 outlets / franchises per client per month

Web / on-line surveys: Unlimited capacity

Focus groups: Focus group facilities in Bryanston, Cape Town, Durban and Pretoria with one way mirrors and video recording capacity

African Response's Industry experience

Advertising, Automotive, Call Centre, Energy, Finance, FMCG, Government, Hospitality, Logistics, Media, Retail, Telecommunications, Tourism

Using Technology In Our Research
Advantages to our clients

• Real time data collection
• Significantly reduced traveling costs
• Maximization of co-operation and compliance
• Maintains commitment
• Ensures quality and accuracy
• Assists with back-checking
• SMS communication saves time
• Competitive advantage

CATI – Computer Assisted Telephonic Interviewing

This system allows customer responses to be captured whilst the interview is being conducted. It means that our clients:

• get excellent turn around time
• enjoy top quality interviewing
• speak to their target market in the language of their choice
• have access to real-time reporting

CAPI – Computer Assisted Personal Interviewing

CAPI allows the interviewer to simultaneously conduct the interview whilst recording the respondents’ responses on a laptop. The use of CAPI means that our clients enjoy:

• the best quality
• excellent turn around time
• greater flexibility
• daily project updates

HAPI – Hand Help Assisted Personal Interview

HAPI makes use of palm tops when interviewing using a face-to-face methodology. They are especially useful in clinic environments, where many respondents are interviewed simultaneously. Interviewers are able to input responses and then send the data using docked laptops. Using HAPI provides the same benefits for clients as CAPI does.

Online Reporting

HTML reporting is a valuable cost and time saver and also constitutes a client-friendly approach to reporting. All relevant data can be pulled together instantaneously, providing a benchmark for the best way to set up and grow a business.