Press Release

Will 2010 encourage sportier South African schools?

BRYANSTON – According to BEE market research company African Response, 71% of South Africans believe that hosting the 2010 FIFA World Cup will popularise sporting activities in South African schools. This is yet another beneficial consequence of hosting this esteemed event!

With 2010 just around the corner, African Response investigated what kind of perceived impact the sporty hype would have on the South African youth. 400 respondents representative of the major metropolitan areas in South Africa (Johannesburg, Pretoria, Durban and Cape Town) were asked to what extent they agree that hosting the 2010 FIFA World Cup in South Africa will promote sporting activities in our schools.

The majority of respondents (71%) were completely confident that schools would become sportier. On the other side of the scale, 7% disagreed that schools would catch the sporty bug while 22% of respondents were impartial on the topic.

Will South Africa be ready to host a successful 2010 FIFA World Cup?

In this month’s monthly barometer reading, 68% of South Africans expressed that they were confident in South Africa’s readiness!

About the African Response 2010 Barometer

May’s results represent the views of 400 respondents who where interviewed in April this year. Respondents were interviewed in Johannesburg, Pretoria, Durban and Cape Town.

The full African Response Barometer is released on a quarterly basis. Previous reports can be found at www.africanresponse.co.za

About African Response

African Response is the most empowered, black owned, black managed research agency in South Africa. We are ISO 9001: 2000 certified and AAA rated by Empowerdex. Established in an equity relationship with Synovate we offer a full complement of research skills.

 

African Response prides itself upon an exceptional ability to understand and interpret the needs of the South African black urban and rural consumer. We offer clients customized qualitative and quantitative research, innovative ideas and practical solutions.  African Response’s vision is to significantly improve clients’ business performance and to achieve excellence through utilization of the wide knowledge and experience of our partners.

More information can be found at www.africanresponse.co.za