Press Release

Vuvuzelas: "Beautiful Noise" or Dreadful Drone?

BRYANSTON – 71% of South Africans say that using Vuvuzelas at the 2010 FIFA World Cup games will actually improve the atmosphere, according to market research company African Response.

The Vuvuzela has become synonymous with South African spectator spirit but its overbearing sound has been criticized and it was proposed that the instrument be banned from the 2010 FIFA World Cup. However, the FIFA committee recently decided to lift the ban. While there is obvious local support for this decision, it remains to be seen whether foreign visitors will have the same tolerance for this iconic sound of South African soccer.

As part of the 2010 Barometer, African Response investigated whether South Africans feel that Vuvuzela’s would add to the atmosphere at the 2010 soccer games. Results revealed that 71% of the nation said "yes", while 23% felt that Vuvuzelas would not perk up the atmosphere and 6% were undecided.

Vuvuzelas or no vuvuzelas, 2010 is just around the corner and with only 407 days left to go, the big question is: will we be ready?

This months 2010 Barometer reading reflects that 66% of South Africans are confident that the country will be ready to successfully host the event.

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African Response’s 2010 Barometer has been tracking the nation’s confidence in South Africa’s readiness for 2010 since March 2006 and each month a 2010 related topical question is posed.

September’s results represent the views of 400 respondents interviewed in Durban, Johannesburg, Pretoria and Cape Town in August this year. The full African Response Barometer is released on a quarterly basis. Previous reports can be found at www.africanresponse.co.za

About African Response

African Response is the most empowered, black owned, black managed research agency in South Africa. We are ISO 9001: 2000 certified and AAA rated by Empowerdex. Established in an equity relationship with Synovate, we offer a full complement of research skills.

 

African Response prides itself upon an exceptional ability to understand and interpret the needs of the South African black urban and rural consumer. We offer clients customized qualitative and quantitative research, innovative ideas and practical solutions. African Response’s vision is to significantly improve clients’ business performance and to achieve excellence through utilization of the wide knowledge and experience of our partners.

More information can be found at www.africanresponse.co.za