Press Release

2010: South Africans say that SABC has a central role

BRYANSTON – South Africans believe that the SABC has a fundamental responsibility during the 2010 FIFA World Cup, according to market research company African Response.

African Response polled 400 respondents representative of the major cities in South Africa (Johannesburg, Durban, Cape Town and Pretoria). Respondents were asked whether they feel that the SABC has an important role to play in bringing the nation together during the 2010 FIFA World Cup.

Being the national broadcasting network, South Africans are relying on the SABC to keep the nation up to date during the World Cup. A staggering 95% of South Africans said yes, while only 2% said no. Three percent (3%) said that they were unsure of the importance of SABC’s role during 2010.

Are we ready for 2010?

With only 396 days left to go, preparations are already taking shape and South Africans are starting to notice them. Seventy-six percent (76%) of South Africans are confident that our country will be ready for the 2010 FIFA World Cup. This is an impressive 10% increase from the last monthly measurement taken in September this year and it is a record high since the first monthly measurement in March 2006.

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About the African Response 2010 Barometer:

African Response’s 2010 Barometer has been tracking the nation’s confidence in South Africa’s readiness for 2010 since March 2006 and each month a 2010 related topical question is posed.

November’s results represent the views of 400 respondents interviewed in Durban, Johannesburg, Pretoria and Cape Town in August this year. The full African Response Barometer is released on a quarterly basis. Previous reports can be found at www.africanresponse.co.za

About African Response

African Response is the most empowered, black owned, black managed research agency in South Africa. Established in an equity relationship with Synovate we offer a full complement of research skills.

African Response prides itself upon an exceptional ability to understand and interpret the needs of the South African black urban and rural consumer. We offer clients customized qualitative and quantitative research, innovative ideas and practical solutions. African Response’s vision is to significantly improve clients’ business performance and to achieve excellence through utilization of the wide knowledge and experience of our partners.

 

More information can be found at www.africanresponse.co.za