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Press Releases100 days to go : 85% of South Africans say we’ll be ready! BRYANSTON – a record high (85%) of South Africans supporting the preparation ahead of the World Cup has surfaced in African Response’s latest 2010 Barometer – measuring perceptions of readiness ahead of the World Cup in around the major metropolitans in South Africa. 2010 : South Africans are confident in their nation’s readiness BRYANSTON – African Response’s 2010 Barometer has seen a record high in the nation’s confidence ahead of 2010. Since March 2004, there have been vacillations in the public opinion but with the tournament only over a year away, the majority of South Africans have shown support for those that have been slaving away to make sure that we are prepared – 78% believe that we will indeed be ready. Booze laws in Cape Town put to the test BRYANSTON – Half of the South African population support the draft bylaw which would prevent guesthouses, pubs, clubs and theatres in Cape Town residential areas from selling alcohol past 9pm. This is according to African Response’s 2010 Barometer. 2010: South Africans are showing support! BRYANSTON – Optimism around South Africa’s readiness for the 2010 World Cup has taken an upward turn and South Africans are showing their support for 2010 preparation. This is according to market research company, African Response. These results correspond closely with those released by FIFA at the 500-day countdown celebration. Will the Global Economic Crisis Impact on the 2010 FIFA World Cup? BRYANSTON – 63% of South Africans believe that the global economic crisis may lead to fewer visitors to South Africa than expected during the 2010 FIFA World Cup, according to market research company African Response. 2010: South Africans say that SABC has a central role BRYANSTON – South Africans believe that the SABC has a fundamental responsibility during the 2010 FIFA World Cup, according to market research company African Response. Bring on 2010: Optimism is up! BRYANSTON – 69% of South Africans are positive that our country will be ready to host the 2010 FIFA World Cup, according to market research company, African Response. 
Vuvuzelas: "Beautiful Noise" or Dreadful Drone? BRYANSTON – 71% of South Africans say that using Vuvuzelas at the 2010 FIFA World Cup games will actually improve the atmosphere, according to market research company African Response.
Will South Africa be ready in time for 2010? BRYANSTON – According to market research company African Response, 67% of South Africans feel confident that our country will be ready in time for the 2010 FIFA World cup.
A Day in the Life of a Newspaper in South Africa BRYANSTON – A newspaper takes its first breath on its passing from seller to buyer and from that moment its unpredictable journey has begun.
Has South Africa’s infrastructure taken shape? BRYANSTON – Half (49%) of South Africans agreed that they have seen dramatic improvements in our country’s infrastructure ahead of 2010, according to market research company African Response.
Will 2010 encourage sportier South African schools? BRYANSTON – According to BEE market research company African Response, 71% of South Africans believe that hosting the 2010 FIFA World Cup will popularise sporting activities in South African schools. This is yet another beneficial consequence of hosting this esteemed event!
Readiness for 2010: South Africans remain confident! BRYANSTON – 71% of South Africans say "yes, we will be ready to host the 2010 FIFA World cup!" – This is according to market research company African Response.
Working together to make the 2010 FIFA World Cup a success! BRYANSTON – In spite of the current electricity shortage, 62% of South Africans agree that our nation will pull it together to make the 2010 work, according to market research company African Response.
Are 2010 FIFA World Cup tickets priced too high for fans? BRYANSTON Almost half (46%) of metropolitan South African adults are not willing to purchase tickets to the 2010 FIFA World Cup matches, according to market research company African Response.
South Africans remain confident as 2010 draws near BRYANSTON – As a nation, 73% of South Africans are confident that we will be ready to host the 2010 FIFA World Cup, according to market research company African Response.
Optimism in SA’s readiness to host the 2010 FIFA World Cup on the rise BRYANSTON South African confidence in our ability to be ready for the 2010 FIFA World Cup is on the increase. 76% of South Africans believe that we will be ready – up 6% from the last reading, according to market research company African Response.
Do SA Police need FBI training ahead of the 2010 FIFA World Cup? BRYANSTON A recent poll conducted by research agency African Response reflected that two thirds (66%) of South Africans agree that terrorism financing and money laundering will be areas of concern during 2010 FIFA World Cup which call for FBI training in order to prepare SA police.
National Defence Force gears up for the 2010 FIFA World Cup BRYANSTON – 68% of South Africans believe that the South African National Defence Force (SANDF) will improve security for the 2010 FIFA World Cup and beyond.
African Response awarded AAA EmpowerDEX rating BRYANSTON – African Response, the most empowered market research company, has just been awarded its AAA rating by EmpowerDEX, an independent economic empowerment rating and research agency. This means that African Response is a Level Two contributor to the principles of B-BBEE.
Will the PSL Broadcast deal affect 2010 World Cup viewership? BRYANSTON – At present, over half (55%) of South Africans say that they would not subscribe to a pay channel in order to be able to view the 2010 Soccer World Cup matches, if SuperSport is awarded broadcast rights to the games, reveals a recent dipstick by African Response.
Confidence in 2010 preparations on the increase BRYANSTON - Overall public confidence in South Africa’s readiness to host the 2010 Soccer World Cup is marginally up from 2006 says market research company, African Response. 70% of South Africans believe we will be ready.
SAARF AMPS® project given the nod - International Audit BRYANSTON – An independent consultant has recently commended the AMPS project, on which African Response is co-contracted.
African Response: First BEE Research Company with ISO certification BRYANSTON – African Response has just been awarded its ISO 9000:2001 certification, an internationally approved system for quality management, self assessment and third party assessment for business.
South Africans against legalising prostitution and drinking in public BRYANSTON – 79% of South Africans are against the proposal that prostitution and drinking in public be made legal for the duration of the 2010 World Cup, reveals a recent survey by African Response.
Digital Communications and the Future of Advertising BRYANSTON – Digital communication is driving social transformation and this has implications for the future of advertising. This is according to Steve Garton, Global Head of Media at Synovate. African Response hosted Steve’s visit to South Africa last month when he spoke at the very successful SAARF Symposium.
Synovate media expert to speak at the SAARF 6th Symposium BRYANSTON Steve Garton, Global Head of Media at Synovate, will be making his way back to South Africa to speak at SAARF’s annual symposium. Garton, hosted by African Response, will present new insights into the relationship between media and its audiences, and how digital technology will change the future of advertising.
Africa’s time has come – is South Africa ready for 2010? BRYANSTON – 72% of South Africans agree that South Africa will be ready by 2010 to host the Soccer World Cup, according to a poll survey by African Response. The third reading of the poll survey has yielded very positive results regarding public perception about the progress of our 2010 preparations.
New survey sheds light on Small Business Sector BRYANSTON - African Response has recently completed a groundbreaking survey of small businesses in Gauteng - which has shed new light on this critically important sector in SA’s economy.
From Prime Time to My Time: the future of media measurement BRYANSTON – Media measurement will never be the same, says Steve Garton, Global Head of Media, at Synovate. Why? Because the consumer is now in control.
African Response recognised at the Marketing Excellence Awards African Response was recently recognised at the Sunday Times Business Times Marketing Excellence Awards as a finalist in the Digital Direct Marketing Category. The aim of the awards is to recognise the marketing discipline in the South African boardroom in its many facets; all that comprises a great marketing campaign with significant ROI and bottom-line results.
The Youth: Attitudes toward Branding BRYANSTON – African Response has shed light on the youth market and their attitude towards brands and the companies that market their products. The stats are drawn from the FutureFact survey, a national survey with a sample of 2 200 people. The youth is defined those who fall between 16 and 24 years old.
African Response on the Superbrands Council 2006 Patrick Dunn, sales and marketing director for African Response, is amongst the some of the marketing heavyweights that have been selected onto the Superbrands South African Council 2006.
The Top Women at African Response African Response has been nominated as one of South Africa’s top gender empowered organisations for 2006 by Top Women in Business and Government.
From pap to pasta to sushi... when will the "emerging" black middle class finally emerge? BRYANSTON – "When will the so called 'emerging' middle class finally be recognised as having emerged?" was the question asked by Beatrice Kubheka, Managing Director of African Response at the From Pap to Pasta to Sushi event hosted by her company last week.
BEE: Creating jobs in underresearched fields "Just like any form of job creation, BEE carries with it the opportunity to make ordinary lives better," says Beatrice Kubheka, Managing Director of African Response. Too often, with the increased and now intense focus on scorecards and deadlines, the concept of BEE boils down to numbers numbers that are very much dependent on the control and ownership in companies.
The Evolving South African Consumer Johannesburg – African Response hosted its second interpretive presentation contextualising the 2005 6-month SAARF AMPS® data and showing the most recent movement in media and products. Presented by Jos Kuper and Brenda Wortley, market and media specialists, and including FutureFact results three areas stood out as particularly interesting:
BRYANSTON – Only two thirds of South Africans (67%) believe that we will be ready to host the World Cup by 2010, according to the first reading of the African Response 2010 Barometer. "This is disappointing", according to Beatrice Kubheka, Managing Director of African Response. "One of the primary reasons we won the bid to host the cup was the South African people and the national pride at the time of the bid. Confidence in our country should be standing at 100%". 2007 EzinesSeptember Ezine - The AMPS Issue July Ezine - The Omnikasie Qualie Issue June Ezine - SAARF AMPS® project given the nod - International Audit April Ezine - The future of Advertising Issue March Ezine - Uncompromising quality; pioneering technology Issue February Ezine - The SAARF Review Issue January Ezine - The New Year Issue 2006 EzinesNovember / December Ezine - The 2010 Issue October Ezine - The Marketing and Communications Issue September Ezine - The AMPS Issue August Ezine - The Women's Issue July Ezine - The Soccer Issue June Ezine - The Youth Issue May Ezine - The Airwaves Issue April Ezine - The Superbrands Issue February Ezine - The Black Middle Class Issue January Ezine - Welcome to 2006! Links of InterestThe Star Workplace - Why not become a force in the field?
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