Meet African Response:
South Africa's largest black managed research company. Truly empowered, established and excited. We are changing the face of research.
Established in 2003, African Response, one of the South Africa’s top full service BEE market research companies. We are renowned for generating local consumer insights that drive marketing solutions for major brands in South Africa. We pride ourselves on our exceptional ability to understand and interpret the needs of the South African black urban and rural consumer. We continually strive to uncover better ways to understand our changing population and to use these insights to help our clients to grow their business.
Through our affiliation with Synovate, African Response gives clients a competitive advantage by providing world-class research solutions and techniques. We also invest heavily in developing unique solutions best suited to the diverse South African market.
Our expertise includes brand and communications, product design and development, customer loyalty, motivational and media research in the following industries: Advertising; Automotive; Call Centres; Energy (Fuels & Lubricants); Finance; FMCG; Government; Hospitality; Logistics; Media; Telecommunications; Tourism.
As a knowledge partner, African Response offers clients customized qualitative and quantitative research, innovative ideas and practical solutions. African Response’s vision is to significantly improve clients’ business performance and to achieve excellence through utilization of the wide knowledge and experience of our partners.
The African Response Vision:
The African Response vision embraces community and contribution. While helping our clients, we are also committed to our country and aim to develop previously disadvantaged individuals in the field of marketing research. African Response believes in true client partnership in our dedication to providing them with insights, transformation and local knowledge. We believe that one size does not fit all and customization is the key to our success. Where others see limitations, African Response will fearlessly go in our quest to provide information and knowledge. We believe in the benefits of technology to help meet our objectives We are professional, transparent, loyal and passionate about what we do. We are here to significantly improve our clients’ business performance, achieve excellence through utilisation of the wide knowledge and experience we share with our partners.
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