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What we do
As part of the Ipsos group, African Response has access to some of the leading research solutions.
Research solutions:
African Response's portfolio includes solutions that:
- guide product development, from initial concept to ongoing monitoring
- help you understand how and why consumers react to brands the way they do
- help you identify opportunities to grow a brand and motivate people to buy that brand
- allow you to pre-test your advertising concepts and track how well your communications are working
- give you insight into your customer’s experience and allow you to change / improve as suggested
Sectors: We work across a variety of sectors including FMCG, Telecommunications, Financial Services, Fuels and lubricants, Public sector and Media.
Data collection capabilities
Computer assisted telephonic interviewing (CATI)
Computer assisted personal interviewing (CAPI)
Handheld assisted personal assisted interviewing (HAPI)
Mystery Shopping
Focus Groups
Ethnography studies
Stokvel immersions
Video observations
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