JOHANNESBURG - Global market research firm Synovate has announced that Mamapudi Nkgadima will take on the position of managing director of its company African Response. Nkgadima will assume the role on 1 August 2010.
Mamapudi brings 20 years of market research experience to African Response including the management of her own seven year old company, MEDU Strategic Marketing and Research. MEDU has grown into a significant black-owned market research and strategic marketing firm with an impressive blue chip client base.
Thirteen years of Nkgadima’s career were spent in marketing at Standard Bank, Unilever, Danone Clover and SC Johnson.
“We are delighted to have Mamapudi on board,” said Jon Salters, CEO for Synovate Africa. We are confident she will take African Response to even greater heights with her strategic leadership as well as her wealth of experience and technical knowledge in market research, marketing and entrepreneurship.
“A real empathy and understanding for the client’s business needs is the key to outstanding market research. The addition of Mamapudi will give African Response’s clients a clear advantage in this area, helping ensure there is a positive impact on their business.”
Salters added: “Our commitment to BBBEE is something that we take very seriously, and African Response has become a prominent player in the South African marketing research landscape.”
Educated at South Africa’s top institutions including UCT, Wits and UNISA, Mamapudi has an MBL, a PDM and a Bachelor of Social Science.
Beatrice Kubheka, the current Managing Director, will take on the role of Chairperson of African Response and will retain a strong presence in the business, with particular focus on client relationships. She will also draw on her 35 years in market research to ensure that African Response continues to provide the best research experience and insight into the South African market.
“Beatrice made a massive contribution to the success of African Response during her tenure and we are thrilled that she will be staying with us until her retirement. She has become one of the most recognized, respected and well liked figures in the South African market research industry, and her ongoing involvement in African Response will continue to give the business a unique advantage,” said Salters.
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About African Response
African Response is a leading black marketing research company and part of the Synovate group of companies in South Africa. It is also a Level 2 (AAA) contributor to Broad Based Black Economic Empowerment (BBBEE). To learn more about African Response visit www.africanresponse.co.za.
African Response is the most empowered, black owned, black managed research agency in South Africa. Established in an equity relationship with Synovate we offer a full complement of research skills.
African Response prides itself upon an exceptional ability to understand and interpret the needs of the South African black urban and rural consumer. We offer clients customized qualitative and quantitative research, innovative ideas and practical solutions. African Response’s vision is to significantly improve clients’ business performance and to achieve excellence through utilization of the wide knowledge and experience of our partners.
About Synovate
Synovate, the market research arm of Aegis Group plc, generates insights to help clients drive competitive brand, product and customer experience strategies. A truly borderless company with offices in over 60 countries, our 'biggest small company' approach combines best in class global research capabilities with personalised service, local knowledge and the flexibility to create teams and processes that meet clients' specific requirements. At Synovate, our clients sit at the top of our organisational chart, driving us to continually develop more innovative research solutions that predict actual business outcomes. To learn more about Synovate visit www.synovate.com.
