Press Office - 2013
African Response celebrates 10 years in business
Issued by: African Response
Transformation has received a major boost in the research industry, with African Response celebrating 10 years in business. Regarded as the most local global research company in South Africa, African Response brings together an exceptional ability to understand and interpret the needs of the South African market with an association with Ipsos, the third largest custom research firm in the world.
African Response was established in 2003 and led by research doyen Beatrice Kubheka. Under Kubheka's leadership, with her rich and revered experience in the mainstream market; African Response made a name for itself in terms of its expertise in this market ahead of its competitors.
"We are regarded as the most local global market research company, this as a result of us being known to live and breathe the mainstream market. Finding out the why's and what's of our South African population is what keeps us going and what has kept us alive for the past 10 years. We are proud of our willingness to go where others haven't gone and we are always looking for the new consumer trends, behaviours and attitudes that make the South African market what it is", said Mamapudi Nkgadima; MD of African Response.
"The past 10 years have been a welcome learning curve for us and we look forward to applying those lessons to our next 10 years in business. We're more determined than ever before to contribute to the research industry through our continual innovation in ways to glean useful information that keeps South Africa's economic engine moving. We also pay specific attention to education so as to ultimately grow talent in the research industry and promote the skills associated with it", Nkgadima continued.
Through careful succession planning, Ms Nkgadima took over the reigns at African Response after Beatrice Kubheka retired at the end of 2010, and is credited with having reignited the spark that African Response had always shown for the mainstream market.
In 2011, African Response launched The Stokvel study which blew the lid off the stokvel market, uncovering a multitude of valuable insights about the people in our country that belong to stokvels, their behaviours and their way of life. The findings of the stokvel study have become a popular reference point for business development as well as marketing for a number of industries i.e financial and insurance services, Retail, FMCG and media houses.
"We are bigger, better, stronger and wiser. Our story is a true testament of transformation at work", Nkgadima added.
"From a global point of view, our affiliation with Ipsos gives our clients a competitive advantage through access to world-class market research solutions and techniques. Ipsos is present in 85 countries around the world and is proud to be the only global market research company that is still controlled and operated by market research- ers. We aim to remain the natural home for intellectually curious and passionate researchers for the next 10 years and beyond", Nkgadima boldly concluded.
African Response held a function on Wednesday morning, 15 May 2013, in the Maboneng District - Johannesburg to celebrate their 10 years in business.
17 May 2013 11:55
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