African Response Overview
African Response was established in 2003 and is one of South Africa’s top full service BEE market research companies. We are owned by one of the big 4 global research companies, Ipsos.
African Response has a Level 1 BBBEE rating and we are ISO 9001:2008 certified.
Our research focus lies on the mainstream market and as the most local global research company in South Africa, African Response fuses traditional research methodologies with expertise and in-depth understanding of the South African landscape to provide you with insights into the mainstream market. Accounting for over 68% of the South African household population, the mainstream market is and will remain the market for the future. Ignore or simplify this market at your brand / business’ peril.
We are renowned for generating local consumer insights in research that drive marketing strategies that build major brands in South Africa.
We are proud of our ability to go where others haven't and we are constantly investigating untapped markets, new research methods and new consumer trends, behaviours and attitudes.
We are the most local global research company in South Africa.