With over 24 years market and social research experience, as a user and a supplier, Mamapudi brings a diverse range of experience to African Response
In her role as Managing Director of African Response, Mamapudi has driven cutting edge research projects such as “Stokvels - the hidden economy” and the “Majority Report”. These research findings are currently widely used by businesses and brands to drive and inform winning strategies.
Mamapudi is a regular presenter at conferences with a focus on the majority/Informal market. She recently presented at the Marketing Mix conference, the Knowledge Resource Low Income consumer conference and the SA Potatoes Congress [unlocking the true DNA of the informal trade sector]
Mamapudi holds an MBL from UNISA, a Post Graduate Diploma in Management from Wits Business School and a Bachelor of Social Science from the University of Cape Town
Gerard is the founding member of African Response with over 20 years uninterrupted experience in the market research industry across various sectors
As the Operations Director of African Response, Gerard was responsible for putting African response on the map in the South African Market industry.
Gerard‘s wide-ranging know-how includes extensive call centre knowledge, field operations (CAPI / F2F) and Trade Union experience, Logistics and Project Management
Gerard holds a Diploma in Road Transport from (RAU – now University of Johannesburg)