African Response is a South African market research company uniquely positioned to provide locally relevant data, insights and information to our clients. We know the landscape, the people, the languages, the cultures and the nuances. As much as it is where we work, it is our home too. We are proud South Africans and we endeavor to work with companies that share the same ethos and values.

African Response operates across the full spectrum of the qualitative and quantitative market research and we have a wide variety of tools and resources to collect and interpret the data and deliver useful and sensitive insights.

Some of our specialties:

• Extensive capabilities in both qualititative and qualitative research
• Custom, ad-hoc and tracking research
• Data collection using CAPI, CATI, HAPI or online surveys
• Mystery shopping
• Government and social research
• Media research
• Brand analysis
• Data mining
• Lower end rural and urban research
• Township research

African Response is a Level 2 contributor (AAA) to the principles of BEE and we are ISO 9001:2000 certified . This means that we’ve built efficiencies and steps into our processes to minimize errors and produce high quality output.