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About Us

Research is a methodical investigation into a subject in order to discover facts, to establish or revise a theory, or develop a plan of action based on facts discovered.
Market Research is about people. Understanding people has been the focus of the African Response business since inception in 2003. We are continually redefining the way research is conducted. We find innovative ways to merge the latest technology with traditional ways people connect and keep connected.
The unique customs, beliefs and attitudes that abound the African continent can shape or misshape the research process. We continually strive to uncover better ways to understand our changing population in a world where change is unstoppable. We use these insights to help our clients to define, redefine and grow their business.
The intensity and dynamics prevalent in the organisational landscape requires depth and flexibility to keep track of these changes and trends to inform winning strategies for winning organisations/brands

Our Vision

To be an inclusive market research company delivering actionable insightful solutions in Africa
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Our Mission

To help organisations make informed decisions driven by actionable insights solutions through our:
  • collaborative approach,
  • access to the best resources and
  • use of cutting edge technology enabling real time delivery
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Our CORE Values

African Response is built on a solid set of core values which guide the way we work with each other, our customers, stakeholders and our communities. Through Integrity, Partnership & Collaboration, Insight, Excellence and Innovation, we have created a vibrant African Response culture
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Our Leadership

The leadership team have over 40 years of combined business and market research experience in a wide range of industries and sectors

Our Leadership

Person Information


Mamapudi Nkgadima

Managing Director

With over 24 years market and social research experience, as a user and a supplier, Mamapudi brings a diverse range of experience to African Response

In her role as Managing Director of African Response, Mamapudi  has driven cutting edge research projects such as “Stokvels - the hidden economy” and the “Majority Report”. These research findings are currently widely used by businesses and brands to drive and inform winning strategies.

Mamapudi is a regular presenter at conferences with a focus on the majority/Informal market. She recently presented at the Marketing Mix conference, the Knowledge Resource Low Income consumer conference and the SA Potatoes Congress [unlocking the true DNA of the informal trade sector]

Mamapudi holds an MBL from UNISA, a Post Graduate Diploma in Management from Wits Business School and a Bachelor of Social Science from the University of Cape Town

Person Information


Gerard Naidoo

Operations Director

Gerard is the founding member of African Response with over 20 years uninterrupted experience in the market research industry across various sectors

As the Operations Director of African Response, Gerard was responsible for putting African response on the map in the South African Market industry.

Gerard‘s wide-ranging know-how includes extensive call centre knowledge, field operations (CAPI / F2F) and Trade Union experience, Logistics and Project Management

Gerard holds a Diploma in Road Transport from (RAU – now University of Johannesburg)

BEE Status


African Response is committed to the principles of B-BBEE and was established for the purpose of building a truly empowered market research company in South Africa

African Response is a level 1 B-BBEE company that is black and woman owned.
For the recent certificate please contact our office.

Ongoing immersions and marketplace presence

Latest press release


Latest stats on Stokvels released

BRYANSTON – Stokvels - a robust market in the area of traditional collective saving are estimated to be worth R25 billion. There are 8.6 million stokvel members in South Africa which represents 23% of the adult population and an estimated 421 000 stokvels in total. This is according to African Response’s latest survey on the status and market potential of stokvels.

Download press release